Eastman Tritan® copolyester gained rapid acceptance as a clear alternative to polycarbonate and glass. In the housewares market, Eastman aggressively presented the toughness of Tritan to brand owners and end users. I wrote this series of Tritan-Tough brochures, website, and toughness-test videos.
These brochures show how I made material advantages compelling for the target audience. To discuss details of these and dozens of other similar projects in the housewares, infant care, and ophthalmics markets, please drop me a note.
TRITAN-TOUGH BROCHURES
