In addition to the examples listed in the animal health section, I have had a chance to work on everything from seed to grain storage and handling; from primary and secondary tillage to combines; from irrigation systems that manage water resources to technologies that protect crop yields.
The challenge in these crowded spaces is to tell the story differently. As an example, I've selected print and radio elements from one disruptive campaign that present an unexpected twist on a farmer's complex relationship with his or her herbicide.
CROP PROTECTION
To see and discuss many other examples, contact me.